Cigarettes in Australia

Re-branding of Kent cigarettes

Kent cigarettes are a cigarette brand introduced by the British American Tobacco Company in 1952. It was named after a member of the management of the Lorillard Tobacco Company. It was one of the first cigarette brands to add the filter.

Do you know where the Kent cigarette name comes from? This tobacco brand was named after the world famous former executive of the Lorillard Tobacco Company Herbert Kent. When these cigarettes appeared, they pointed a different direction in the tobacco industry. This trademark is well known worldwide as the best tobacco product. Kent cigarettes provide a sensation of satisfaction and relaxation to all smokers. Their tastes can encourage anyone who tries them. This tobacco product is preferred by smokers of different styles and from different countries. Kent cigarettes are known for their uniqueness and excellent aroma and taste. Much is said by the qualities of this brand of cigarettes.

Kent cigarettes should also transmit changes. In 1952 a series of articles was published in Reader’s Digest under the title “Cancer in the Rod”. Like many other brands of cigarettes, Kent has also introduced many options and styles for consumers of different tastes. Some of the most popular types are the Kent lights, Kent full flavored, Kent Select lights, Kent Selects, Slims and Super Slims, as well as many other names and types. As the name implies, the Kent brand cigarettes are super light and mild. These cigarettes are preferred by people of all ages, both men and women. In 2006, a rebranding was carried out: a new design of the packs was developed.

In 2010, a new product for the market was launched – Kent Convertibles. The filter of this brand of cigarettes consists of half a carbon part and half an acetate one, inside which there is a gelatin capsule with a refreshing taste. Pressing the icon on the filter while smoking activates the capsule, and that changes the taste of cigarettes to a refreshing mint, similar to menthol. In 2013, another version with a flavor-activating capsule was launched – Kent iMix.