As a smoker in Australia, I have tried various cigarette brands over the years. However, one brand that has always stood out to me is Marlboro cigarettes. With their iconic red and white packaging and smooth, rich flavor, Marlboro has become a household name when it comes to cigarettes. In this article, I will be discussing the history and popularity of Marlboro cigarettes in the context of cigarettes in Australia.
The History of Marlboro Cigarettes:
Marlboro cigarettes were first introduced in 1924 by the American tobacco company, Philip Morris. The brand was initially marketed as a woman’s cigarette, with the slogan “Mild as May” and a red tip to hide lipstick stains. However, in the 1950s, Marlboro underwent a major rebranding to target male smokers. The new slogan, “Mild as May, Tough as Iron,” along with the iconic red and white packaging, contributed to the brand’s image as a rugged, masculine cigarette.
Marlboro’s popularity soared when they introduced the Marlboro Man in 1955, a rugged cowboy figure that represented the brand’s new target market. The Marlboro Man became one of the most successful advertising campaigns of all time, and it solidified Marlboro’s image as the go-to cigarette for men.
In Australia, Marlboro cigarettes were first introduced in the 1960s and quickly gained popularity among the male population. The brand’s marketing tactics were successful, and Marlboro became known as the “man’s cigarette” in Australia as well.
The Popularity of Marlboro Cigarettes in Australia:
Marlboro cigarettes have been a top-selling brand in Australia since their introduction. According to a report by Roy Morgan, Marlboro was the most popular brand of cigarettes in Australia in 2020, with 12.6% of smokers choosing it as their preferred brand.
One factor that contributes to Marlboro’s popularity in Australia is the brand’s availability. Marlboro cigarettes are distributed by British American Tobacco Australia, one of the largest tobacco companies in the country. This allows for easy access to the brand for smokers throughout Australia.
Additionally, Marlboro offers a variety of cigarette options for smokers in Australia. These include the classic red pack, known as Marlboro Red, which has a bold, full flavor. There is also a lighter option, Marlboro Gold, with a smoother taste. For those looking for a menthol cigarette, Marlboro also offers the Marlboro Ice Blast, with a refreshing menthol flavor.
The Quality of Marlboro Cigarettes:
One reason Marlboro cigarettes have maintained their popularity in Australia is the brand’s consistency in quality. Marlboro’s cigarettes are made from high-quality tobacco and use a unique blend of oriental and American blends, providing a rich and satisfying flavor.
Moreover, Marlboro cigarettes are known for their smoothness. The cigarettes have a special filter that is designed to reduce tar and nicotine levels without compromising the taste. This feature has made Marlboro cigarettes a popular choice among smokers who are looking for a less harsh smoking experience.
Where to Buy Marlboro Cigarettes in Australia:
Marlboro cigarettes can be found in most tobacco shops and convenience stores throughout Australia. However, with the rise of e-commerce, many smokers choose to buy their cigarettes online. One popular option is Aucigstore, an online retailer that specializes in selling cigarettes in Australia.
Aucigstore offers a wide selection of Marlboro cigarettes, including the classic red pack, gold, and menthol options. The website also provides special deals and discounts, making it an affordable option for smokers looking to purchase Marlboro cigarettes in Australia. Aucigstore offers fast and reliable shipping, making it a convenient choice for those who prefer to buy cigarettes online.
Conclusion:
In conclusion, Marlboro cigarettes have a long and successful history in Australia. Their marketing tactics and consistent quality have made them a top-selling brand in the country. With a variety of options to choose from and easy accessibility, it is no surprise that Marlboro is a popular choice among Australian smokers. If you are a fan of Marlboro cigarettes, make sure to check out Aucigstore for the best deals on your favorite brand.