Nowadays, consumers are able to order the Kent brand as discount cigarettes, but the fight for the market has a long history. The brand appeared in 1952 when the Lorrilard Tobacco began producing 7 cm long Kent branded cigarettes. They were named in honor of Herbert Kent, who was the head of the company at that time.

The cigarettes had an asbestos filter and had a mild taste. Over time, it became known that asbestos causes lung cancer. The company changed the composition of the filter, inventing non-asbestos Micronite. Each year, sales of “Kent” increased, in the 1960-70s, the main market was the United States. In the 1970s, the brand was sold to British American Tobacco and began to be sold outside the United States. But “Kent” had to endure a difficult struggle with a competitor. The cigarettes seemed to be heavier, and packaging was unsuccessful. As a result, the brand concept has been changed. The manufacturer offers three types of cigarettes, differing in the level of tar and nicotine, all of which became available as discount cigarettes. A powerful advertising campaign at the end of the twentieth century reported about a modern and innovative brand. The advertising of the kind hit the market and Kent sales rose efficiently.

But the really successful promotion of the brand began after appearance of Internet sales. Cigarettes are promoted by web merchants who are able to secure discounts and, logically, moderate prices. Hence, Kents are available as discount cigarettes while ordering them via web sources.
The purchasing of discount cigarettes from online merchants is reasonable, this is a fact. They do not have so many expenses as ordinary shops and are able to quote discount prices, which are a direct profit of the buyers. Very simply, smokers are able to order discount cigarettes.