Philip Morris faces his biggest challenge ever: stopping selling cigarettes. As a step in the right direction, the company has introduced a completely new product category: heat-not-burn IQOS HEETS Amber Label cigarettes. IQOS HEETS Amber Label cigarettes are made of the true tobacco with the right nicotine aroma. IQOS HEETS Amber Label is intense for the smokers who quit usual cigarettes.
The IQOS HEETS Amber Label unit heats tobacco instead of burning it.
To date, Philip Morris has invested in research and development of better alternatives to cigarettes.
- Our goal has been to produce better products without compromising on taste or feeling. It is best to never start smoking. If you have started, you should stop, but for those who do not want or can, we as a producer have a responsibility to offer alternatives that are better than cigarettes, says the company’s manager.
IQOS HEETS Amber Label is present in about fifty countries and has helped over seven million people away from cigarette smoking. Unlike cigarettes, tobacco is used to heat up instead of burning it. It is when a cigarette burns that the cigarette’s many harmful substances are released.
- Since IQOS HEETS Amber Label was launched, the response has been positive. Many adult smokers are actively looking for ways to quit and are curious about the product. It feels good to be able to offer these people an alternative.
Alternatives to cigarettes have become increasingly common.
In addition to the e-cigarettes, which have recently been suspected of being behind several cases of disease, there are so-called “heat not burn” products.
The technology, which is also called HTP (Heated tobacco product), is based on the tobacco being heated electronically without burning, then no smoke is produced. However, nicotine, which is inhaled like a vapor, is still released.
A small tobacco container, a so-called heat stick, is inserted into a sleeve where it is heated and emits vapor. The sleeve is powered by a rechargeable battery.
IQOS HEETS Amber Label is a smart product and must be distributed by real professionals and enthusiasts. Such as those who work in our online shop.