The name “Lucky strike” is a reference to the Gold Rush period, contemporary with the creation of the brand. At the time, a miner who fell on a good vein had a “lucky strike”. Lucky Strike cigarettes are one of the oldest American brands that are in great demand to this day. The first products of this manufacturer, which went on sale, had the name Luckies, which means lucky. You can buy Lucky Strike cigarettes in the following versions: Red, Blue, Silver, differing in the amount of tar and nicotine.
Lucky Strike is a world-famous brand that has been in great demand in many countries since 1869. The amount of consumption of these cigarettes annually exceeds 30 billion units. The constant hallmark of the products of this manufacturer is the high quality of tobacco, the absence of artificial impurities and absolute strength.
The story of Lucky Strike has been punctuated by blows in the field of marketing. The cigarette manufacturer Lucky Strike has always been known to be a forerunner in communication. In 1928, he sponsored a musical space within NBC: The Lucky Strike Dance Hour. The personalities of the time who smoked his cigarettes were evoked between two songs.
Originality and creativity have always been at the heart of marketing and the basis of any communication campaign. The brand of Lucky Strike cigarettes is one of the pioneers in this field. Its cigarettes are particularly famous for having been supplied to American soldiers during the Second World War. To date, these products are associated only with premium products.
What are Lucky Strike cigarettes?
The original version of the Lucky Strike cigarettes contains an American Blend Tobacco blend with a high proportion of toasted Burley tobacco – for the even fuller, typical Luckys taste. Of course, this also applies to the version as cigarettes without additives. The name of the Lucky Strike Straight and the former name “Origins USA” has now been left behind by the Authentic. The new name comes from the US and literally means “authentic”, which indicates a natural cigarette. The American Blend Tobacco blend is only treated with water and is therefore completely without additives. There were also the Luckys in the Columbia Dark, with spicy, dark Java and Colombia tobacco, as well as in the Lucky Strike Brazil Bright, with aromatic-spicy tobacco from Virginia, USA, combined with sunny-aromatic light tobacco from southern Brazil. Both items belonged to the category of cigarettes without additives. However, the manufacturer, British American Tobacco BAT, stopped producing these two varieties during 2019.