In 1924, Philip Morris launched the Marlboro cigarettes. At the time, filtered cigarettes were targeted primarily at women, so there was a red stripe around the filter to hide lipstick. The name of the filter was “a beauty remedy to keep paper off your lips.

In the 1950s, Philip Morris decided to reposition the Marlboro cigarettes for conscious men. It launched an aggressive advertising campaign claiming that filtered cigarettes are much safer than unfiltered cigarettes. To dispel the stereotype that Marlboro was a “women’s cigarette,” the ads used images of men such as captains, weightlifters, war correspondents, and laborers. However, the image of the cowboy, the so-called “Marlboro Man,” was the most successful. Since 1963, the theme from the movie “The Magnificent Seven” has been used in TV commercials.

From 1972 to 2005, Marlboro sponsored the Formula 1 racing teams BRM, McLaren, Ferrari, and Sauber.

The developers of Marlboro provided a hinged lid. This made it more convenient for regular use of the pack of cigarettes. It also increased the effectiveness of involuntary advertising. The only way to obtain cigarettes was to remove a pack of cigarettes in public.

According to the marketing department, about 30 varieties of Marlboro cigarettes are produced in different countries. They satisfy the needs of the widest range of smokers.

Marlboro’s main products are sold in all countries. The company itself notes that the same brand of cigarettes have their own special flavor when sold in different countries.

The tobacco brand of Marlboro cigarettes offers different types of cigarettes with varying flavors according to the smoker’s requirements.